A market segment is less attractive when . A) there are few aggressive competitors in the segment
B) it is difficult for new entrants to enter the segment
C) it contains powerful suppliers who can control prices
D) substitute products are unavailable in the segment
E) buyers in the market segment have weak bargaining powers

B) it is difficult for new entrants to enter the segment

Explanation:

The porters' five forces of industry analysis include threat of new entrants, bargaining power of suppliers, competitive rivalry, bargaining power of customers and substitute products.

When the market is difficult for new entrants for one reason or the other such as the control of the distribution network by already established players in the industry, government regulations or large capital requirements etc the industry will be less attractive.

Other options given are factors that make the industry attractive.

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