Business, 20.02.2020 22:19 kellylopez7829

Maria Peron's company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages BEST characterizes the stage of international marketing involvement for Ms. Peron's company

a. Infrequent foreign marketing
b. Test marketing
c. No direct foreign marketing
d. Internal marketing
e. Global marketing

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Maria Peron's company treats the world, including the home market in Spain, as one market. Market se...

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