If you were advising Rebel Toad Brewing, a local brewpub, about how to set itself apart from rivals and achieve a sustainable competitive advantage, you would most likely not recommend that Rebel Toad Brewing

Multiple Choice develop a cost advantage based on offering more value for its patrons' money.

outcompete rivals on the basis of differentiating features such as higher quality, wider product selection, added performance, better service, more attractive styling, technological superiority, or unusually good value for the money.

strive to be the industry's low-cost provider, thereby aiming for a cost-based competitive advantage. mimic the successful strategies of rivals.