The market for electronic readers consists of relatively few​firms, including​ Amazon, Sony, and Plastic Logic. In an​interview, Walter Mossberg of the Wall Street Journal asked Rich​Archuleta, CEO of Plastic​ Logic, what price the company would be charging for a new electronic reader that it was​ developing, aimed at business users. Archuleta declined to give a specific​ price, saying​ instead, "The market sets pricing. We​ don't set​ pricing." But Plastic Logic is competing in an oligopolistic​ industry, so​shouldn't the​ firm, not the​ market, be setting the​ price?​Source: "Plastic Logic Shows New​ E-Book Reader," Wall Street Journal​, May​ 27, 2009. Explain why Archuleta made the statement he made. Archuleta likely meant that
A. although some firms in an oligopoly select their​ price, his firm is in an oligopoly where firms do not set their own price.
B. although firms in an oligopoly select their​ price, competitive​ forces, such as government​regulations, determine which prices are legal.
C. although firms in an oligopoly select their​ price, competitive​ forces, such as sunk costssunk costs​, determine which price maximizes profit.
D. although firms in an oligopoly are typically free to select their​price, his firm is unable to pick its price because it is colluding with other firms in the oligopolycolluding with other firms in the oligopoly.
E. although firms in an oligopoly select their​ price, competitive​ forces, such as competition from existing firmscompetition from existing firms​, determine which price maximizes profit.