John’s Company makes a great product and customers are happy with their purchases. unfortunately, few potential customers visit the company’s website. What are two ways that responsive search ads could help John’s company reach more potential customers?
1. With multiple headline and description options, responsive ads can compete in more auctions for a wider range of search terms.
2. With higher per-sale transaction returns, responsive ads increase the working budget for an advertiser’s active campaigns.
3. With lower costs-per-click, advertisers using responsive ads can afford to be in more daily auctions.
4. With machine learning making the decisions, responsive ads are given preferential treatment by the system in every auction.