Select cost information for Seacrest Enterprises is as follows: 1,000 units of output 5,000 units of output Total Cost/Unit Total Cost/UnitDirect materials $5,000 $5.00 $25,000 $5.00Utilities expense $1,000 $1.0 0 $3,750 $0.75Rent expense $4,000 $4.00 $4,000 $0.80Based on this information:a. Both direct materials and rent expense are variable costs. b. Utilities expense is a mixed cost and rent expense is a variable cost. c. Utilities expense is a mixed cost and rent expense is a fixed cost. d. Direct materials is a fixed cost and utilities expense is a mixed cost. e. Both direct materials and utilities expense are mixed costs.

Take it all away has a cost of equity of 10.63 percent, a pretax cost of debt of 5.33 percent, and a tax rate of 35 percent. the company's capital structure consists of 71 percent debt on a book value basis, but debt is 31 percent of the company's value on a market value basis. what is the company's wacc?

Match the various steps in the creative process undertaken by the ad agency for developing the campaign for wpu, to the steps in young's model of the creative process.creative process in developing wpu's campaignyoung's modelafter intensive analysis of the data and several rounds of brainstorming, the agency executives decided to take a break from this project (the wpu campaign), and instead work on a different client's project before tackling the wpu project again.using a combination of animatics and storyboards, the ad agency conducted research with a representative sample of sixty target consumers to pretest the campaign theme and the creative execution.during a brainstorming session in the creative department, a copywriter's suggestion for a slogan for wpu was recognized as an excellent central idea that could drive the campaign for wpu.the account planning, account management and creative departments at the ad agency had a series of meetings and brainstorming sessions to discuss the creative brief and the results of all the primary and secondary research done with the target consumers.the account planning and the account management groups at the ad agency conducted primary research with a representative sample of the target segment and also studied secondary research data to gain insights required for the campaign development process.

In 2000, campbell soup company launched an ad campaign that showed prepubescent boys offering soup to prepubescent girls. the girls declined because they were concerned about their calorie intake. the boys explained that “lots of campbell’s soups are low in calories,” which made them ok for the girls to eat. the ads were pulled after parents expressed concern. why were parents worried? i