Proctor and Gamble repositioned its Old Spice anti-perspirant brand from a deodorant your grandfather might use to a strong, hip anti-perspirant through commercials that showed the target market of 18- to 30-year-old men advocating its use. P&G used this product repositioning strategy with its Old Spice brand anti-perspirant to .

to reach a new market

Explanation:

Brand re-positioning is when a company changes a brand's status in the marketplace due to decrease in sales over time and/or major changes coming down the line. This typically includes changes to the marketing mix, such as product, place, price and promotion.

Re-positioning is done to keep up with consumer wants and needs and also to reach a new market.

P&G re-positioned the Old Spice brand anti-perspirant to a strong, hip anti-perspirant to generally reach a new market and boost sales through commercials.

to reach a new market

Explanation:

Proctor and Gamble repositioned its Old Spice anti-perspirant brand from a deodorant your grandfather might use to a strong, hip anti-perspirant through commercials that showed the target market of 18- to 30-year-old men advocating its use. P&G used this product repositioning strategy with its Old Spice brand anti-perspirant to reach a new market

Most times when a comapny begins to notice overtime they are not really selling at maximum capacity or the trends are changing making their product near obsolete. Management definetly has to come up with a strategy to change the dynamics of the company .Brand repositioning occurs when a company the way the brand looks in the market

Proctor and Gamble repositions its Old Spice anti-perspirant brand to a hip anti-perspirant for 18 to 30 year old men is them trying to reach new markets.