Checking a diversified company's business portfolio for the competitive advantage potential of cross-business strategic fits does not involve determining whether sister business units have value chain match-ups that offer opportunities to 1. transfer competitively valuable resources and capabilities from one business to another thereby boosting the performance of the receiving business. 2. reduce costs by combining the performance of certain closely related value chain activities and thereby capture economies of scope 3. employ the same basic competitive approach and pursue the same type of competitive advantage 4. collaborate in creating valuable new competitive capabilities 5. share use of a corporate parent's umbrella brand name or the highly-regarded brand name of a certain sister business.

Special order carson manufacturing, inc., sells a single product for $36 per unit. at an operating level of 8,000 units, variable costs are $18 per unit and fixed costs $10 per unit. carson has been offered a price of $20 per unit on a special order of 2,000 units by big mart discount stores, which would use its own brand name on the item. if carson accepts the order, material cost will be $3 less per unit than for regular production. however, special stamping equipment costing $4,000 would be needed to process the order; the equipment would then be discarded. assuming that volume remains within the relevant range, prepare an analysis of differential revenue and costs to determine whether carson should accept the special order. use a negative sign with answer to only indicate an income loss from special order; otherwise do not use negative signs with your answers.