In class, Professor Miller showed the class a bunch of brands.
The purpose of this exercise was to highlight this important aspect of brand meanings:

a) What a brand represents is very consistent across everybody.
b) A brand's meaning is controlled by the brand.
c) Brands do a great job creating the meaning associated with a symbol or tagline.
d) A brand's meaning is up to potential and actual customers.

C.

Brands do a great job creating the meaning associated with a symbol or tagline.

Explanation: Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.

There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation, and logo.

The purpose of branding is knowing and consistently living from a true identity, from a real story, so that executive leadership, sales, marketing, product, support, operations, and corporate culture all align and mature in a compelling manner that is meaningful to anyone who encounters the collection of people who make up a brand. A brand is the story of people headed in a direction, inviting you to journey with them.

A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name.

c) Brands do a great job creating the meaning associated with a symbol or tagline.

Explanation:

Based on the scenario been described in the questions, the purpose of the exercise of what professor Millar was trying to do by showing the class a bunch of brands is to let them know that " Brands do a great job by creating the meaning associated with a symbol or tagline, because that's what make them unique from other company or product.

We can defines a brand as feature that is attached to particular seller making is distinct or unique from other sellers, this feature can be name, design, symbol, term of the the seller.

the investment was $14,174.196

explanation:

a lump sum means that the father of the example made one deposit and leave it be.

we need to know the value of a capital that generated at 4.05% per year during 28 years the sum of $48,613.24

now clearing the formula to solve for capital we got:

and we reach the answer investment = $14,174.20