Brendan wanted to offer high-quality meals in his restaurant. His motto was "the best darn meat and potatoes for miles around." The locals agreed that the food was good. They also agreed that if you decided to eat there, be prepared to wait. Food preparation and service were slow. Although Brendan's motto stated the business's competitive advantage, your accurate advice to Brendan would be

Multiple Choice

A) the challenge now must be to tackle the social entrepreneurial aspect of running a business.

B) service has become the number one consideration of customers; the restaurant must focus a little less on quality and a little more on service.

C) the winning competitive advantage is one that addresses quality and service.

D) the rule of thumb is to always stick to what you do best—if you're good at it, your customers will respond with loyalty.