Firms increase the depth of their product lines for all of the following reasons EXCEPT: Group of answer choices to attract buyers with different preferences. to penetrate the market further in that category. to capitalize on economies of scale (i. e., the efficiency that comes with producing more related products). to diversify risks associated with doing business in a particular product category. to further segment the market.

The dollar value generated over decades of customer loyalty to your company is known as brand equity. viability. sustainability. luck.

Match the steps for conducting an informational interview with the tasks in each step.

Ummit record company is negotiating with two banks for a $157,000 loan. fidelity bank requires a compensating balance of 24 percent, discounts the loan, and wants to be paid back in four quarterly payments. southwest bank requires a compensating balance of 12 percent, does not discount the loan, but wants to be paid back in 12 monthly installments. the stated rate for both banks is 9 percent. compensating balances will be subtracted from the $157,000 in determining the available funds in part a. a-1. calculate the effective interest rate for fidelity bank and southwest bank. (do not round intermediate calculations. input your answers as a percent rounded to 2 decimal places.) a-2. which loan should summit accept? southwest bank fidelity bank b. recompute the effective cost of interest, assuming that summit ordinarily maintains $37,680 at each bank in deposits that will serve as compensating balances