"Noise" (in the traditional communication process) refers to: A. any distractions that reduce the effectiveness of the communication process. B. radio advertising interference only. C. messages which are too loud or bold. D. efforts by a firm's competitors to block its message channel. E. the encoded message before it is decoded.

A. any distractions that reduce the effectiveness of the communication process

Explanation:

Noise is the disturbance occurs between the sender and the receiver or the sender and the audience through which the distractions of the persons could occur  

With the presence of the noise, it is very difficult to communicate with someone as there is a chance of miscommunications that reflects the reduction in the effectiveness of the communication process. It can be in terms of the sound of the machine, a mental disturbance, etc

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