InstaTrack is a newly emerging athletic shoe manufacturing company. After extensive market research, InstaTrack divides its market into professional athletes, "hobbyists" or amateur players, and people who wear shoes as part of their casual attire. Each category has its own needs, traits, and marketing goals. In this scenario, which of the following most accurately reflects Insta Track's marketing strategy? a) diversification
b) development
c) positioning
d) segmentation

The answer is D

Explanation:

Market segmentation is the process of dividing a larger consumers or market into a smaller group(segments) based on some criteria.

One of the importances is that it allows a business to know what their customers' demands, or needs are.

Customers in the same segment respond similarly to market strategies.

a.

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.