Here is how an open market purchase works: The Fed government securities to (from) a commercial bank, which raises the bank's deposits at the and increases the bank's .

When using various forms of promotion to carry the promotion message, it is important that the recipients of the message interpret it in the same way. creating a unified promotional message, where potential customers perceive the same message, whether it is in a tv commercial, or on a billboard, or in a blog, is called