Business, 29.07.2020 04:01 LoneWolves

With the segmentation variables identified, the VP of Marketing asks you to think about what the target market would look like for the Sauber washer-dryer combo. The VP continues: "I need you to analyze three key demographic segmentation variables and make recommendations for each. As you make your recommendations, keep the washer-dryer's key attributes in mind. We'll begin with household size." 1. Large households: 5+ members.
2. Small households: 1-2 members.
3. Medium households: 3-4 members.

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