Chaz has an idea for a service business. It has worked well in other markets, and Chaz sees no reason why it should not work locally. The service involves renting DVDs about colleges

and universities to high school students. The colleges Chaz has contacted are all for it, and

the students he has talked to are excited about the idea as well. However, the three banks

from which he has tried to borrow money to set up his business are skeptical. They have all

turned him down for a loan.

What entrepreneurial characteristic should kick in here if Chaz's business is going to

become a reality? Why is that characteristic so important in this situation? Why is it impor-

tant to entrepreneurs in general?