Consumers might not realize that Philadelphia cream cheese and Jell-O products are made by the same company—Kraft. Philadelphia cream cheese and Jell-O are known as

Jello-O and Philadelphia cream cheese, both made by kraft, are known as substitute goods.

Substitute goods are those goods that involve a similar action, or that produce a similar benefit. In this case, both goods are use to be spread over pastry, meaning that a person could buy both, but this person could also buy either one of the two without losing much benefit.

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