Imagine that you are given $3,000 to plan a vacation for your family. Research destinations and choose one. Research the destination and the costs associated with it. Create a vacation plan (including lodging, transportation, and other considerations) for this trip. Visit the Florida tourism website (VisitFlorida. com). How does this tourism website compare to other state tourism sites? What effect do state tourism sites like these have on travel?

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.