Business, 30.03.2021 18:50 elenagarcia123

Carefully examine the example problem statement and select which criteria listed from the Problem Statement Criteria Table have been met. Problem Statement
Vintage Love Boutique's owner, Rachel Layton, wants to increase the company's social media presence and drive-up traffic to its website that will result in a significant increase in online sales. A breakthrough would be for online sales to account for 33% of the store’s total revenue. At present, online sales account for <5% of total revenue. Most sales are generated from weekend festival fairs, at-home trunk shows, and part-time store floor-space.
This project will work toward delivering an actionable online marketing strategy designed for a sole proprietorship, small business. The project team will assess the current state of the business and identify drivers of online sales. In scope for the project include marketing insights, strategy, and processes around enhancing online sales. Out of scope for the project are considerations for alternate, offline revenue streams and cost drivers.
Criteria 1: The problem is well defined (short and precise, no more than 200 words).
Criteria 2: The magnitude or impact of the problem is clear
Criteria 3: Who is it affecting (key stakeholders)?
Criteria 4: How is it affecting the stakeholder(s)?
Criteria 5: What kind of solution is the client looking for?
Criteria 6: This can be solved by a team of 5 MBA students in 14 weeks.

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