The term refers to various state laws. These state laws are intended to (1) ease contractual negotiations by requiring sufficient reliable evidence to prove the existence and specific terms of a contract, (2) prevent unreliable oral evidence from interfering with a contractual relationship, and (3) prevent parties from entering into contracts with which they do not agree. These laws require that certain contracts be in writing. (Chapter 13)

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.