According to the theory that first noted by new york times columnist thomas friedman, globalization has leveled the competitive playing fields between industrial and emerging-market countries.

In the article of the New York Times, the columnist and writer name Thomas Friedman states that globalization has leveled and showed that the competitive playing fields between the industrial and the emerging-market countries. This phenomenon became known and according to the theory "THE WORLD IS FAT". This has been published and able to reach to a lot of people who become interested in this matter.