Business, 29.04.2021 16:00 GlitterGayness

Identify the true statement about customer relationship management. It increases marketing costs because direct mail, follow-up, and other customer recruitment activities are increased. It increases the need to obtain new customers through marketing because current customers are not aware of offerings. It enhances customer loyalty due to pricing and product service offerings that meet current customer needs. It decreases return on investment (ROI) because marketing fails to target specific customer needs.

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Identify the true statement about customer relationship management. It increases marketing costs bec...

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