Berdasarkan kepada model lima-langkah proses pemasaran, yang manakah antara berikut merupakan langkah terakhir dalam membentuk nilai untuk
pelanggan?
(According to the five-step model of the marketing process, which of the
following is the final step in creating value for customers?)
A. Membentuk satu program pemasaran bersepadu yang memberi nilai
lebih tinggi. (Constructing an integrated marketing program that delivers
superior value.)
B. Memupuk hubungan menguntungkan dan membentuk kegembiraan
pelanggan. (Building profitable relationships and creating customer
delight.)
C. Memahami pasaran dan keperluan pelanggan. (Understanding the
marketplace and customer needs.)
D. Merekabentuk satu strategi pemasaran pacuan pelanggan. (Designing
a customer-driven marketing strategy.)
E. Mendapatkan nilai dari pelanggan untuk merekacipta keuntungan dan
ekuiti pelanggan. (Capturing value from customers to create profit and
customer equity.)

Suppose you want to know if more technical service calls are made to homes with cable television or with satellite dish television. should you use frequencies or relative frequencies to make the comparison? why?

Acompany using the perpetual inventory system purchased inventory worth $540,000 on account with credit terms of 2/15, n/45. defective inventory of $40,000 was returned 2 days later, and the accounts were appropriately adjusted. if the company paid the invoice 20 days later, the journal entry to record the payment would be

Onsider the following subscription behavior information from genie, a web site that provides tools for constructing a family tree (ancestor search). subscriptions cost $9.99 per month, but you are charged for the entire year at the time of purchase. there is a one-year minimum term when you sign up for the service. once purchased, subscriptions are set to renew automatically unless the subscriber cancels them. when a membership renews, it renews for a one-year term and again you are charged for the entire year. there are no variable costs associated with providing this service to an individual customer, but genie does engage in customer relationship activities that they believe will increase customer retention. these customer relationship activities cost genie about $10 per year per customer. based on a sample of 1000 customers that joined genie five years ago, near the time when the company was founded, they were able to determine how many of those customers remained subscribers in the second year, third year etc. based on this information, genie calculated the average annual retention rate to be 20%. genie uses an annual discount rate of 8%. a. last year, genie spent $10,000 placing advertisements on google. genie management believes that these advertisements were responsible for about 300 new subscribers. would you recommend to genie management that they purchase more google ads? b. suppose a newly-introduced loyalty program increases the number of customers that remained to 30%. does this new data change your answer to 9.a? c. do you have any hesitations or concerns about making recommendations to management based on your above estimate of customer lifetime value?