You are selling a commercial software product called "Link" which is available in two versions – a basic Link Professional and a premium Link Industrial. There are two potential corporate customers, each of whom is interested in buying Link Professional or Link Industrial, but not both. Your objective is to maximize the total revenue from selling the software. Because your customers are in a regulated industry, you must sell by posting one price for Link Professional and another price for Link Industrial. Each buyer seeks to maximize her corporation’s surplus (that is, willingness to pay minus price paid) and may buy Link Professional or Link Industrial or neither depending on the prices that you post. Please show all intermediate steps and clearly explain your reasoning. Part A: What is the optimal price and resulting revenue using the willingness to pay (WTP) data below? What (if anything) would each customer buy? (40 pts) Part B: If you could identify each buyer and make targeted offers, what price would you offer to each and how much revenue would you earn? What (if anything) would each buy? (20 pts) The willingness to pay (WTP) of the two potential buyers is:

Fred smithers, a recent college graduate decided to open his own portable juice bar, smithers smoothies, to wheel around newport beach. you, a trusted friend of fred, are a business major that has also recently graduated and agreed to handle the books for a while to get some practical experience and have a favor that you can ask of fred in the future. given the following five transactions concerning the new venture, prepare the necessary journal entries for the transactions, post the journal entries to appropriate t accounts and prepare a trial balance as of the end of the month in order to answer to the necessary may 2: fred invests $12,000 of his own money to start the new company. this money was obtained from a part-time job working at a legal firm while he was in school. may 3: fred spent $5,100 cash to purchase a refrigerated trailer that he can pull behind his car and set up at the beach. under your advice, fred agrees to place the new asset under an account called "equipment." may 6: fred bought $640 of supplies on account from the flav-o-rite confectioners company. because they will last longer than a single accounting period fred agrees to record them as, "supplies" as per your suggestion. may 13: fred sat on the beach for six hours without a single sale and was feeling very down. right before he left, however, a plumber escorting his family reunion along the beach stopped by his stand and bought $800 worth of smoothies for the entire family. under your advice, fred agrees to call this cash revenue, "sales." may 15: excited about his new venture, fred withdraws $350 from the company to take his girlfriend out to dinner. what would be the balance in the cash account at the end of the period following the posting of all the transactions?

Six years ago, an 80-kw diesel electric set cost $160,000. the cost index for this class of equipment six years ago was 187 and is now 194. the cost-capacity factor is 0.6. the plant engineering staff is considering a 120-kw unit of the same general design to power a small isolated plant. assume we want to add a precompressor, which (when isolated and estimated separately) currently costs $13291. determine the total cost of the 120-kw unit. (hint: skip $ and comma symbols)

Which of the following is one of the five fundamental questions? which products will be in scarce supply and which in excess supply? who should appoint the head of the central bank? how much should society save? correct what goods and services will be produced?