Sunshine Meals Inc. is a company that sells breakfast foods such as cereals and pancake mixes. The company conducts a study to segment its consumers. It finds the following segments: Segment A: Consists of a small group of individuals who purchase four boxes of the brand's cereal every week. In comparison, the average user consumes one box every week. Sunshine targets segment A by providing them with samples of other Sunshine products with the purchase of one box of cereal. Segment B: Consists of a large number of college students and individuals who have recently begun living on their own and require ready-made mixes as their breakfast solution. Sunshine targets these consumers by providing more variety with pancakes and waffle mixes. Segment C: Consists of consumers who are not consistently buyers. Targeting these consumers could prove a loss for the company.