As part of an advertising media selection process, RFIE metrics are typically used. Briefly explain each of the four metrics of RFIE and what they measure. Additionally, identify which measurement would be most important when launching a new product or brand and WHY. Be sure you answer and descriptions of RFIE are in your own words.

Kendra knight took part in a friendly game of touch football. she had played before and was familiar with football. michael jewett was on her team. in the course of play, michael bumped into kendra and knocked her to the ground. he stepped on her hand, causing injury to a little finger that later required its amputation. she sued michael for damages. he defended on the ground that she had assumed the risk. kendra claimed that assumption of risk could not be raised as a defense because the state legislature had adopted the standard of comparative negligence. what happens if contributory negligence applies? what happens if the defense of comparative negligence applies?