One way tv advertising can reduce wasted coverage is to a. identify the target market it wishes to address within the first three seconds of the commercial so the message can be ignored by non-targeted viewers. b. run shorter ads in a greater number of geographical areas. c. identify specific times of day or night when the target audience would be more likely to tune in. d. develop more creative ads so that more people will choose to see them. e. run the ads on less expensive, narrowly focused, specialized cable and satellite channels.