Nstead of focusing on a good, a company that provides a service is likely to focus its marketing message on what? a. the physical goods that are used to provide the service b. the features of the service or the data storage methods the company uses c. the people who provide the service or the experience customers will have d. the company's competitors or the swot analysis of the company

While cell phones with holographic keyboards are currently in the introduction stage of the industry life cycle, tablet computers are in the growth stage. in the context of this scenario, which of the following statements is true? a. the industry for cell phones with holographic keyboards will face greater competition than the tablet industry. b. while the industry for cell phones with holographic keyboards will focus more on product innovation, the tablet industry will focus more on process innovation. c. while the industry for cell phones with holographic keyboards can reap the benefits of economies of scale, the tablet industry will experience no such benefits. d. the industry for cell phones with holographic keyboards will face price competition, whereas, in the tablet industry, the mode of competition will be non-price.