Accenture is helping a large retailer transform their online sales and services. The Data Analyst audits the client’s customer journey and maps out the kind of data they need to collect at each touch point. How does this help the client achieve their objectives?

d. by increasing their customer knowledge and leveraging that information to improve customer experience

Explanation:

Consumers are at the heart of all businesses as they are the ones who our product are targeted. They purchase these goods and the company makes profit. Therefore, it is paramount for businesses to identify their target consumers in other to understand their preference and serve them accordingly. With data analytics, a consumers purchase history, likes and viewed products may be used to improve relationship between consumers and service providers. Once a consumer's preference is anlysed using data, then this is leveraged to improve the kind of service offered to such consumer leasing to better consumer experience.