Engineering, 24.10.2019 03:00 MK100

Data mining refers to a. any form of electronically-generated market research. b. the extraction of hidden predictive information from large databases to find statistical links between consumer purchasing patterns and marketing actions. c. a branch of marketing specializing in obtaining both objective and subjective data to be used by other companies or organizations. d. obtaining information about a competitor and its products for use by one's own firm. e. the use of information derived solely from unsolicited sources such as customer complaints or complements.

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