How does the author humanize mma ramotswe?

i decided to stay late in the laboratory to continue my experiment with the lightbulb. at midnight, thomas edison opened the door and saw all the stuff he was working on. the lightbulb, film and the transmitter. as he walks in an idea hits him on how the lightbulb would work. he would have to change a few wires around to get it to light up. when he did change the wires around it worked so he decided to write a telegraph to his friend to tell him about his success.   as he was packing up he grabbed the telegraph and walked to his home. he told his wife about the success and the next morning mailed the telegraph.

awnser:

one thing blogging and good copywriting share is a conversational style, and that means it’s fine to fracture the occasional rule of proper grammar in order to communicate effectively. both bloggers and copywriters routinely end sentences with prepositions, dangle a modifier in a purely technical sense, or make liberal use of the ellipsis when an em dash is the correct choice-all in order to write in the way people actually speak. but there are other mistakes that can detract from your credibility. while we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question.

i need alittle more detalis