Read the following writing prompt.
examine a department of education advertising campaign that promotes literacy. analyze the campaign to discover
the target audience and the advertising techniques used. then evaluate the effectiveness of these advertising
techniques. write a formal essay in which you explain how the advertising campaign effectively promotes literacy to
a range of audiences.
now, review the prompt for hints about the audience. who will read your writing?
a)a general audience
b)fellow students
c)literacy specialists
d)only teachers