Write an argumentative essay in which you state and defend a claim about whether it is ethical to target uninformed consumers

Which word best describes the author's tone in this excerpt from "that spot" by jack london? i don’t think much of stephen mackaye any more, though i used to swear by him. i know that in those days i loved him more than my own brother. if ever i meet stephen mackaye again, i shall not be responsible for my actions. it passes beyond me that a man with whom i shared food and blanket, and with whom i mushed over the chilcoot trail, should turn out the way he did. i always sized steve up as a square man, a kindly comrade, without an iota of anything vindictive or malicious in his nature. i shall never trust my judgment in men again. why, i nursed that man through typhoid fever; we starved together on the headwaters of the stewart; and he saved my life on the little salmon. and now, after the years we were together, all i can say of stephen mackaye is that he is the meanest man i ever knew. a. excited b. ironic c. indignant d. playful