The following passage from the Counterpoint essay (paragraph 16) mainly shows that ...
Skinner defined motivation in terms of such reinforcement, explaining
that behavior that receives reinforcement will recur, and behavior that
receives punishment will cease to occur. Reinforcement may be positive,
as in the addition of something pleasant such as praise or treats. It may
be negative, as in the removal of something unpleasant when a certain
behavior occurs. Punishment, too, may involve application of something
unfavorable or removal of something favorable.
O There is no direct correlation between incentives and learning
O Although positive reinforcement works, it is relatively ineffective if it isn't
coupled with negative consequences.
O The use of either positive or negative reinforcement is an effective teaching
tool.
when a punishment is used to stop negative behavior, it makes the recipient
feel ashamed and causes them to stop the behavior