Final Assignment B: Your Marketing Plan (30 points) You're ready to make your own marketing plan, using and adding to the work you've done already in this course. 1. Develop a marketing plan for the business you described in Final Assignment A by replacing the information in each of the categories below with the information for your own company. You can review the material from this course, from the Part I Review, and from your assignments as needed. TIP: Each section also contains an instructional note to help guide your responses. Market Research (5.0 points) Your marketing plan should include research into the overall market, definitions of market segments, and a description of the specific target market you are aiming for. In addition, your research should describe industry trends, economic changes, and other factors that could affect your market. For example, economic changes could decrease the spending power of your target market and make it less likely they will spend money on your products. Instruction: Write 1-2 short paragraphs about the target market segments for your company and why you think this company and product will be successful. Are there economic, social, or other trends that make this a good opportunity now? Product Description (2.0 points) This section of the marketing plan describes the features of the product and its benefits for people in your target market. This is where you discuss the needs, desires, and fears of your target market and consider how you can use emotions to make your product's benefits most attractive. Instruction: Write 1-2 short paragraphs about your product's features and benefits. Competition Analysis (3.0 points) In this section, you describe and analyze your company's competition. This includes direct competitors who offer very similar products, as well as indirect competitors who satisfy the same need or desire in a different way. This is also where you describe the competitive advantages your product has when compared to these compe