What drives an advertising campaign?
a. medium
b. slogan
c. audience
d. image

Image drives a advertising campaign

It wouldn't have to be the slogan and it's not the medium because a medium is purely the material which the ad would be created on like a billboard or TV ad. I think it would be the audience because advertisements have to shape their ads so that they appeal to a designated audience. So, if they're selling a skin care product, they'll try to create an image that appeals to typically high school girls. Image is important, but the audience is what drives the campaign, because they're trying to sell their product to this audience.

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