If you don't purchase this life insurance, and something happens to you, how will your family survive?"

This is Pathos!

They are appealing to the audiences love for their family. Trying to make them worried and scared that their family will not be taken care of if they pass

ummm? is that supposed to be a question or a but this is a reason he won re-election

explanation:

"despite progress in the war, lincoln and most political pundits were convinced that he would lose his bid for reelection in 1864. the country was war weary and the democratic party's nominee, george mcclellan, was likely to negotiate a peace treaty with the confederacy if elected." - loc.gov

ching cong bing bong