Acharged balloon will stick to a neutral wall. which process is involved?

The charged balloon will stick to a neutral wall because of the Static Electricity:

 The matter is formed by atoms and these atoms are composed of electrons, protons and neutrons (the electrons have a negative charge, the protons have a positive charge and the neutrons have no charge).

 As the balloon is charged (It gained electrons), and the charge of the same sign repel each other, when it approaches the wall, the electrons of this wall will move away, and the positive charges (protons) will remain in the nearest area to the balloon. As the charges of different signs are attracted, the balloon will be stuck to the wall.