The professional who schedules events and appearances for athletes and entertainers is referred to as a/an publicist agent sponsor promoter

I believe the answer is: Agent

The main duty of an agent is basically to find deals for a certain professionals (such as models, actors, or athletes) that would increase their overall income.
As a return, those professionals would give some cut of their income for their agents (usually the amount is no larger than 10%)

There’s no map so we can’t you