Unlike sociologists, the knowledge that most people possess about the world can be described as

The knowledge that most people possess about the world can be described as "conventional wisdom, background knowledge, and personal experience".

Conventional wisdom is a conviction or set of convictions that is broadly acknowledged by common people, particularly one which might be unclear on close examination. Similarly most people base their knowledge on their personal experiences which they face in day to day life along with the background knowledge about things.  

south, because if you took a map you would see texas is directly in the middle of east and west, but it is also downwards towards mexico, therefore it is south

answer; they both highlight the power of the situation in determining behavior;