Who used the "pin your way to paradise" scheme on pinterest and boosted its referral traffic by 50%?

The company by the name of Jetsetter came up with the Pin Your Way to Paradise slogan on Pinterest. The company achieved a major boost in referral traffic by targeting the female travel audience who tend to do research online before they make plans. They also hosted a contest and focused on key words to make the slogan appealing to those who visited the site.

answer; i believe the correct answer is norming;