Kathym, a company that sells women's handbags, gives all its junior designers the opportunity to come up with their own original designs. the managers believe that providing them with challenging tasks keeps the designers interested and them innovate. in the context of managing sources of innovation, which of the following concepts does this scenario best illustrate?
(a) a creative work environment
(b) generational change
(c) technological lockout
(d) a compression approach to innovation

The correct answer is A) A creative work environment.

Kathym, a company that sells women's handbags, gives all its junior designers the opportunity to come up with their own original designs. The managers believe that providing them with challenging tasks keeps the designers interested and helps them innovate. In the context of managing sources of innovation, this scenario best illustrates a creative work environment.

In a creative work environment, managers allow employees to make suggestions and participate in decision making. Leaders of this kind of companies are not afraid of internal competition because they know this is the only way to come up with the best ideas. The welcome challenges in order to create new models, strategies, services, and products to defeat their competitors and gain more costumers. A creative work environment allows people to grow and prosper.