The cognitive pillar that supports informal institutions does so through:
a. the way in which values and norms of the relevant players influence firm behavior.
b. the taken-for-granted values and beliefs that guide individual and firm behavior.
c. the way in which laws and regulations influence firm behavior.
d. formal institutions.

b. the taken-for-granted values and beliefs that guide individual and firm behavior.

Explanation:

The cognitive pillar that supports informal institutions does so through the taken-for-granted values and beliefs that guide individual and firm behavior. These are personal values of what is right and what is wrong that guide and regulate the behavior of the individuals that are part of informal institutions.

the correct answer is a