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Social Studies, 09.11.2019 07:31 agai5244

In 2013 approximately 60% of cat’s sales of heavy construction equipment came from international markets. cat’s global markets are divided into north america, latin america, asia-pacific, canada, and eame (europe, africa, middle east) classifications. these broader areas are further segmented into smaller locals to identify the best ways to compete against local and other global competitors. cat is apparently employing a segmentation approach.

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