In America, people often believe that success is based on merit - effort, talent, and so on. Evidence, however, says otherwise. Considering the sociological theories and concepts you can now work with, why do you think members of societies hold true to beliefs that are not supported by evidence

Members of society are faithful to beliefs because these beliefs give people hope and comfort, while the evidence shows a reality that is not always hopeful.

Explanation:

Popular beliefs provide greater comfort and hope than scientific evidence that shows the reality. This comfort and hope is what makes people continue to trust popular and cultural beliefs, even if there is evidence that these beliefs are not true. An example of this is the belief that people will succeed when they work hard. However, effort and merit are not always enough to make someone succeed, but people feel comforted and hopeful in thinking that their effort will be rewarded.

in what process is there a multiple choice answer?

answer; the basal forebrain;