Question 1: USEFUL TRADEMARK LIFE X Ltd holds a trademark that is well known within consumer circles and has enabled the company to be a market leader in its area. The trademark has been held by the t company for 9 years. The legal life of the trademark is 5 years, but is renewable by the company at little cost to it.

Required

Discuss how the company should determine the useful life of the trademark, noting in particular what form of evidence it should collect to justify its selection of useful life.

It is widely assumed that people need to engage in intellectual activities such as solving crossword puzzles or mathematics problems in order to maintain mental sharpness as they age. in fact, however, simply talking to other people—that is, participating in social interaction, which engages many mental and perceptual skills—suffices. evidence to this effect comes from a study showing that the more social contact people report, the better their mental skills. which of the following, if true, most seriously weakens the force of the evidence cited? (a) as people grow older, they are often advised to keep exercising their physical and mental capacities in order to maintain or improve them. (b) many medical conditions and treatments that adversely affect a person's mental sharpness also tend to increase that person's social isolation. (c) many people are proficient both in social interactions and in solving mathematical problems. (d) the study did not itself collect data but analyzed data bearing on the issue from prior studies. (e) the tasks evaluating mental sharpness for which data were compiled by the study were more akin to mathematics problems than to conversation.