How does personality influence effective communication

Our personality affects everything we do, and especially the way we communicate with other people around us. If we are shy and introverted by nature, then there is a likelihood that the communication with another person might be affected negatively.
If we are loud and annoying by nature, not many people are going to want to communicate with us; on the other hand, if we have a bubbly personality, then we will attract many people who will want to have some kind of a communication with us, which will probably be effective due to our nature.