6.    the purpose of applying for a patent is to protect the company’s right to   (1  point) a. produce and sell an invention. b. pursue the development of an invention. c. keep new product development secret. d. market new products over the internet. 7.    companies are using social media in their marketing strategies to allow   (1  point) a. customers to post comments in support of their products. b. two-way conversations with customers and prospective customers. c. easy access to customer databases for one-to-one marketing. d. announcements to reach a larger audience. 8.    which of the following is a criticism of cause-related marketing?   (1  point) a. cause-related marketing is more of a strategy for selling than giving. b. cause-related marketing is placing the burden of giving on the consumer instead of the company. c. cause-related marketing is becoming commonplace, and consumers are just ignoring it. d. cause-related marketing is shown to hurt rather than a company in the long run. 9.    which of the following is not a customer market targeted by companies?   (1  point) a. cultural markets b. reseller markets c. government markets d. consumer markets 10.    in the product development process, marketers should treat their suppliers   (1  point) a. strictly as vendors to avoid relationship issues. b. with professionalism, but without developing too close of a relationship. c. as partners to ensure product success. d. like part of the family, with suppliers working alongside the marketing team.